About Us

What does No End mean?

To us, it means responding to adversity with resilience. Maintaining momentum in everyday life. Setting your own standard. Life keeps moving, and so do we.  Our clothes are designed for the people who live with purpose, who evolve, who don't need an endpoint to keep going. For those who know, No End.

How did I, Darren Romero, get on this path? I joined the U.S. Air Force at 18 years old full of piss and vinegar and zero self awareness. I had no resolve and believed my athleticism and semi-"traumatic" childhood would be enough to make me a special operator. I could not have been more wrong. Plagued by imposter syndrome, I quit almost immediately upon arriving at special warfare training, thinking I would go home, recollect myself, and go back to try again.

In summary, I was barred from re-enlisting on active duty, because I was weak and chose to End what I thought was "suffering". That opportunity was a privilege I squandered. I lost myself for a couple years, wondering why I quit. I quit on myself mentally before I ever actually quit. How could I fix this? Am I broken? Am I weak? In my lowest time, I met my wife, Rebekah.

Shortly after we began dating, we learned our first son was on his way. Rebekah was 20 and I was 21 at the time. As a kid I made a promise to myself that if I ever did have children, I was going to be a father. Not a dad. With my son on the way and wife by my side, I was not going to fail again. Guess what, I did fail again. And again. And again, while trying to get into public service. I knew I had to better myself in every aspect in order to become the person I wanted to be.  I spent a couple years learning about myself, seeking mentors and honestly, just growing up. I joined the reserve component of the Air Force and applied for the public service job a third time. I succeeded this time. Man! I finally made it to the end, my life will be rainbows and marshmallows now. Again, I was wrong. That was when I realized, there is No End.

Above is the origin of this thought process for me. Below summarizes how it still applies to this day, but in different form.

After adding two more sons to our family, I established three principles for our boys. Protect, Teach, and Be Good. It's simple enough for them at their age and will be expanded upon as they grow into men. Rebekah, whether knowingly or unknowingly, set a standard for our family early on. She keeps the train that is our family on the tracks. Without her, I may have run off the track by now. 

You see, it's a choice. They are the reason I choose the path that has No End.

What will you decide?